Yeah, I got spoiled by a DVD cover. Not too badly, but it did make me feel a little sad even though the thing it spoiled wasn't wholly surprising. Would it really hurt to use a less spoilerific cover?

The same happens in "next time on..." trailers. You get a really good cliff-hanger and then the trailer for the next episode completely removes any uncetainty and dramatic tension.

In 1980 the phrase "Who shot J.R.?" entered popular culture (I was a mere toddler at the time) -- these days, they'd probably show you who did it in the "coming next season" trailers (or on the internet).

Next week in Tranquility Base: we discover that Captain Slog is actually the mastermind behind every evil scheme that has happened in the comic so far...

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